Xavi Reyes is a fashion label based in Madrid, founded in 2013 by the designer who gives the brand its name.

During his academic life worked as a freelace fashion editor in magazines such as Neo2, Tenmag, V Spain, Vanidad or View of the Times.

Before creating his own label, he graduated from “Escuela de Arte No2, Madrid” and worked at many Spanish fashion houses, later on he continued his education at Central Saint Martins – University of the Arts, London.

In 2014 he collaborated with H&M designing a jacket from the “Denim Conscious” collection, and performed his first fashion show at the MMOD festival in Murcia.

In February 2015 he debuted at MBFWMadrid, Samsung-Ego, with his first full Fall/Winter 2015/2016 show.

In May 2015 he was finalist at the famous contest “Who’s on Next” by Vogue Spain, where he was considered as one of the three best Spanish designers in 2015.

In September 2015 made his second show at MBFWM, Samsung-Ego with the Spring/Summer 2016 collection, making him the winner of the Mercedes-Benz Fashion Talent award due to “His ability to introduce autobiographical elements on his garments, the great evolution respect to previous works and his great demonstrated potential”.

This award offered the opportunity to show Xavi’s work in another MBFW around the world. In this ocasión he went to MBFWBerlin in January 2016.

In February 2016 made his thitd show at MBFWM, Samsung-Ego with the Fall/Winter 2016/2017 collection.

Xavi’s unquestionable modern approach to design is deeply rooted in creating new silhouettes largely inspired by art, music, youth, unisex world, future, melancholy and street culture.